Why we chose Bitcoin

As a true family-run organization, we take immense pride in the relationships we’ve built with our customers over the years. As multi-generational farmers, we are dedicated to enhancing our land, community, business, and society. To further our commitment to long-term sustainability, we are excited to announce that we will now accept Bitcoin as payment for our wines and wine club memberships. We have embraced Bitcoin as a store of value after witnessing the devaluation of both the Argentine peso and the US dollar. The time is ripe for us to extend the promise of sound money and start using Bitcoin as a medium of exchange—what better way to do so than with one of humanity’s oldest products: wine.

Having followed Bitcoin’s journey closely, particularly as a potential solution for the Argentine monetary system, we see Bitcoin as more than just a digital asset. It represents decentralization, transparency, and long-term stability—values that align closely with our business principles. By adopting Bitcoin, we’re not only adapting to the evolving commerce landscape but also supporting the growth of a Bitcoin-based ecosystem, contributing to a better society. For decades, both our family in the United States and Argentina have witnessed the erosion of currency value through government policies. We firmly believe in the principle, “Fix the money, fix the world.”

Embracing Bitcoin allows us to offer our customers greater control over their (and our) finances, whether through digital transactions or the principles of financial sovereignty. We thank you for your continued trust and support, and we remain committed to serving you with integrity and excellence in both farming and winemaking.

Cheers,

Chris & Luciana Turkovich